01 · Overview
AI can write a song in seconds. Producers still can’t work with it.
FREQ is an AI music studio that treats generation as the start of a session, not the end. One prompt, typed, hummed or dropped in as a reference, becomes a multitrack project you can arrange by feeling, edit by talking and export as real stems.
01Problem
Today’s generators return a finished stereo file. If one part is wrong you re-roll everything, and the idea you liked is gone.
02Insight
Producers don’t want a jukebox. They want a collaborator that hands over parts, explains its changes and never locks them out.
03Solution
Chat to create, an energy arc to shape, a copilot that edits stems. Every result exports as master, stems and MIDI.
- 15screens across desktop and mobile
- 1accent colour, used only for AI and live states
- 43D materials built from one system
- Role · Product design
Scope · Brand, UI/UX, motion